Whether you are a candidate or sales executive, the key to success is your UVP: Unique Value Proposition. As a candidate, can you articulate why you are the best choice from a thundering herd of candidates? As a sales executive, can you communicate why your product or service is uniquely qualified to help your customers?

Let me give you an example. Some say I’m the biggest gaming Recruiter on the planet. Not sure about that, however I probably worked longer and harder than most. Here is my unique value proposition.

Best Access – Most folks would tell you I have the best access in the gaming industry. Over 7,000 executives – no cold calls, candidate databases or online job postings. After 20 years, I can quote scripture and verse on most of them. This is why the big national recruiters struggle in gaming: They don’t have the rolodex.

I Know Where All the Skeletons are Buried – Candidates don’t put their alcohol, drug, and gambling problems on their resumes. Or their sexual harassment complaints, DUIs, foreclosures, bankruptcies, terminations for cause or employer lawsuits. After 30 years in Las Vegas and 20+ owning an Executive Recruiting firm, I know where all the skeletons are buried. This is why “post and pray” (online job postings) don’t work. Even if the resume looks great, you need to know the candidates’ back story and character.

Client Bonus #1- Clients are invited to my quarterly client mixers. The guest list is 100+ movers and shakers, the best executives on the planet. All the people you read about in the newspaper. Casinos are like Mayberry RFD. You have 200,000 executives and 200 people making all the decisions. Relationships trump talent.

Client Bonus #2 – Clients get first shot at the BIG career opportunities. If nothing else, I’m the most loyal person you have ever met. The executives that supported me over the years never remain on the bench for long.

Client Bonus #3 – On occasion, I’ll help a client even if I’m not engaged on the search. They run names by me and I give them a thumbs up or, “Not a candidate I would present to you.”

Client Bonus #4 – Clients get my semi-famous newsletter. Who got hired, who got fired and all the latest industry news.

The Godfather on “Moral Compass” – Let’s face it, not everybody plays fair. I have to compete against Executive Recruiters that send their clients on Caribbean cruises and to the PGA Masters. They buy clients $1,000 dinners and $500 rounds of golf. They take clients to alcohol infused all-nighters at nightclubs and strip clubs. The most you are getting from The Godfather is a book, a cigar or an invite to my next client mixer  I don’t believe in bribes or quid pro quo. To every sales executive that had to compete on an uneven playing field…take the road less traveled. Without integrity, nothing else matters.